Apple, the most innovative company in the world, boasts 54 million active Mac users, 15 billion song downloads, and 225 million iTunes accounts (with credit cards linked and ready to spend). As a B2B organization, Apple has been able to build an innovation powerhouse that holds a monopoly-like control on the digital universe. So, what are they doing right and how can B2B organizations learn from their practices?
A quote from Steve Jobs: “A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect and they end up with very linear solutions without a broad perspective on the problem”.