The B2B landscape has gone through a drastic transformation within the last 10 years. The vastness of the Internet has led to a shift in the fundamental techniques to achieving solid B2B revenue streams. With that said, businesses can no longer resort to cost-cutting to save money. This shift highlights the need for bold new strategies in order to make an impact on the bottom line. These bold strategies are referred to as revenue disruption. Take a look at this video for a fascinating perspective on B2B success today.
As the market continues to transform to reflect modern methods of revenue streams, B2B marketers must understand the prominent change that has occurred with regard to buyer behavior. Buying behavior in 2012 has changed the B2B scope in relation not only to the buying process, but in its aftermath that follows. Understanding the change in buying behavior leads to the need to alter the way B2B organizations