B2B organizations are constantly asses and evaluate themselves by maintaining a measure for how their customers view them. Client satisfaction is amongst the most vital aspects of a well functioning agency. However, client satisfaction will certainly be harder to come by in 2013 and B2B companies must adjust their internal practices to reflect changes in consumer demand. The switch from outbound to inbound marketing is no longer a secret.
Companies today require personalization, customized plans, and, most importantly, return on investment. While ROI demands have remained consistent through the years, B2B businesses need to recognize that the services offered must directly match the needs of their target market. Achieving this on a broad scale is certainly a challenge; however, those who are winning the game are asking the right questions from the very first meeting.
Organizations that are able to successfully market and capitalize on their core services will prove to outlast the