Outbound marketing has recently come under fire in the literature on B2B business development. As business owners, we are constantly looking for new methods to expand business, clientele, and reach. Inbound marketing has become the norm as a less intrusive, new-age technique for reaching your market and building your business. However, a few outbound marketing strategies need not be forgotten, as some of these practices are still very relevant and successful in the B2B space.
Without sounding like a massive contradiction, business owners must remain focused on current marketing trends, all of which point towards inbound marketing. The key is to find a balance of inbound and outbound, such that your business is able to maintain a balance of push and pull. Target prospects need to be pulled. On the other hand, there are most certainly businesses that need an extra push to spend money. Staying current with marketing trends, both inbound and outbound, will ensure your company is progressing in the right direction.
Your targeted business owners want cold, hard facts before making any purchasing decisions. Thus, your B2B pitch must exude value on every level in order to excite, engage, and then capture your customer