The number of marketable platforms online today is massive. In the B2B landscape, understanding how to leverage these platforms in the most cost-effective, useful manner can be challenging. However, the ability to take advantage of those platforms with the largest reach and success rates put us in a position where all of the B2B marketing pieces can fit together. SlideShare, for example, is an absolutely phenomenal marketing tool that many B2B organizations have been slow to utilize. Lead generation, for instance, is augmented substantially by the ability to push initiatives via SlideShare. In fact, LinkedIn