Sales 2.0 is not a revolutionary concept anymore. While the world shifted down the path of Web 2.0 internet technology, we saw a vast transformation in marketing methods. Web 2.0 has fueled this innovation, but Sales 2.0 is the true driver. So, what exactly is Sales 2.0 and how can these expand your business?
Sales 2.0 techniques have definitely affected the growth of the sales pipeline. Understanding this shift, and how it applies to your value proposition, is imperative for harnessing these tools and taking advantage of Sales 2.0 platforms.
1. Search: conducting online searches and building a list.
2. Research: should become a one-stop sales solution, do your homework.
3. Contact: cold calling is for cavemen, contact is critical, do it right.
4. Negotiation: take traditional techniques and power them via social media networks.
5. The Closing: make the deal – remain in contact without being intrusive.
Proper timing is the underlying theme throughout each of these phases. The right time, the right message, and the right person holds enormous weight in the Sales 2.0 era. Heightened interaction lays the groundwork.