Consumers across the country flocked to Twitter upon its inception in the online space. While the platform was originally viewed as a place just for consumers and B2C opportunities, the possibility of B2B opportunity has quickly become apparent. Twitter is certainly a marketing outlet for any B2B organization; however, B2B companies who are taking advantage of the sales potential of Twitter will be the true winners in 2013. Twitter is a phenomenal platform for gaining prospective clients, increasing sales opportunities, and keeping tabs on your competition.
Twitter presents the opportunity for the sales reps in your organization to connect with prospects, build up rapport, and eventually transform them into customers. With the ability to present your company as a thought leader in the online space, Twitter allows B2B organizations to pinpoint prospects, connect with them socially, and slowly ease them into the sales funnel by converting leads into paying customers.
While this process may seem like an