Business owners can agree that meaningful data is a critical factor in successfully launching and marketing a product or service in the B2B space. Besides having data sets that drive product/service construction, the ability to use data to drive marketing ROI is a key component of productively bringing that product/service from conception to market in the most seamless manner possible. In fact, the ability to mine data from something as seemingly fluid as social media provides enormous potential for demand generation.
With this in mind, below is a list of free data analytics tools that will guide your B2B initiatives in the future:
1. Google Analytics: this may seems like a no-brainer, but far too many companies have not been tracking the data on their own websites.
2. FireStats: while certainly not as exhaustive as Google Analytics, FireStats provides an adequate, quick view of web data.
3. 4Q: this surveying website provides a phenomenal tool for gaining insight into consumer minds