Building a brand in today’s noisy, fragmented marketplace is challenging. However, establishing a creative culture for your company from the onset launch may be all you have got going for your survival.
Creativity is truly the only means to distance yourself from the ordinary. Determining a company culture and conveying that message across the organization is certainly a challenge. Communicating that culture from the top down is a surefire way to stay innovative and dynamic in the marketing world.
1. Take it all in: the ability to learn from and challenge our competitors is the most direct path to company creativity and innovation. Keeping eyes and ears open for industry trends is imperative to building a creative brand.
2. Think BIG: set lofty goals for your employees, augmented by short-term, more achievable objectives. In doing so, you give your organization a glimpse into your long-term view for the company.
3. Encourage “non-work” interests: support your employee who plays in weekend chess tournaments, promote your staff to immerse themselves in their personal creative outlets, the difference will be seen in the work space as well.
4. Use technology: as a hundred new iPhone apps emerge daily, it often feels like too much too fast. Take the time to get to know these apps, especially the social ones, and how you can implement a business strategy to take advantage.
5. Be passionate: at the end of the day, this is your business and livelihood, but are you passionate about what you are doing? Can your employees perceive this passion? Growing your venture with passion helps your staff to see the big picture with excitement, enthusiasm, and a feeling that they belong.
Creativity in company culture stems from the top down. Establishing this culture is a fundamental step towards achieving success through organizational innovation.