Building a brand in today’s noisy, fragmented marketplace is challenging. However, establishing a creative culture for your company from the onset launch may be all you have got going for your survival.
Creativity is truly the only means to distance yourself from the ordinary. Determining a company culture and conveying that message across the organization is certainly a challenge. Communicating that culture from the top down is a surefire way to stay innovative and dynamic in the marketing world.
1. Take it all in: the ability to learn from and challenge our competitors is the most direct path to company creativity and innovation. Keeping eyes and ears open for industry trends is imperative to building a creative brand.
2. Think BIG: set lofty goals for your employees, augmented by short-term, more achievable objectives. In doing so, you give your organization a glimpse into your long-term view for the company.
3. Encourage