B2B organizations tend strategically to stay a step behind online marketing tactics to ensure their stability, longevity, and application to the B2B marketplace. So, what marketing programs have the greatest impact on your lead generation objectives? Online marketing in the B2B space is not a guessing game anymore. Thorough research and testing has outlined that marketing dollars need to be spent in these three areas:
1. SEO
2. PPC
3. Social Media Marketing
Yes, spend money on these channels, in this order. Neglecting to invest in these marketing activities will seriously damage your bottom line.