The day has finally come. Google, the internet giant which accounts for over 2 billion searches daily, was bound to jump on the social media train. While Google+’s launch was met with mixed reviews, a recent announcement has made it all come full circle. Introducing: Google+ Business Pages.
Beyond the impending ability to measure metrics like never before, Google’s place in the social media mix will prove incredibly powerful. Business Pages will now be looked at as authorities, places to get product information, and a method of persuading customers. Measuring ad behaviors and creating a true social media ROI will propel Google+ to being much more than a social network. Facebook, Twitter, and LinkedIn presence is just not enough anymore. Now is the time to set up a Google+ Page for your business.
Using Google’s blog as a foundation to build your business page will help put your position in Google+ into perspective. In addition, as mentioned in Google’s blog, doing research is critical. A substantial number of big brands have already created and promoted their business pages, so just rip ’em off. Take note of how they present themselves, how they utilize their page to persuade, and the methods they take to interact and engage with those in their ‘circles’.
Interested in tracking how far one post really travels throughout Google+? Simply access Google+’s Ripples. This is a graphical illustration of exactly how far a post travels, which circles share, and the direction in which the re-sharing takes place. The larger the circle, the heavier the re-sharing was. Google+ Ripples is just one facet of the enormous tracking prospective that lies within the platform. The power that exists within the new social network is enormous. If brands and businesses do it right, Google+ will most certainly make an impact on their bottom line.
Get the entire scoop on Google+ Business Pages from HubSpot’s new eBook. Learn, experiment, and, most importantly, engage and interact with potential clients.